One Year of "Why it Matters"

Discounted Subscriber Pricing and Upcoming Content

Dear Readers,

A year ago I launched “Why it Matters”, a Substack dedicated to politics and current events. I envisioned this Substack as being a means of sharing my thoughts and perspective with other Americans that cared about the direction of our country and events in the world.

Time certainly flies! Over the past twelve months we’ve built a collection of articles, interviews, and think-pieces covering everything from the upcoming election and Project 2025, to Russia’s ongoing invasion of Ukraine. To say it’s been a busy year would be an understatement but I couldn’t have done it without you, dear readers. Your support has made this newsletter possible and I wanted to sincerely thank you all for your engagement, comments, and feedback.

With the anniversary and coming election in mind, I wanted to share some exciting news on what we have ahead of us and some changes to our Substack.

First, we will be lowering our monthly subscription cost to just $5 dollars a month. We believe this will provide readers a new chance to view our library of archived material and receive exclusive posts in the near future. We have a lot of great things in store for the coming weeks that we can’t wait to share with you. For anyone looking to secure long-term membership, annual subscription and founding subscription pricing have also been updated accordingly.

Second, we will be debuting a new long-form piece on Why Ukraine Needs a Theory of Victory in the coming days. This essay will explore how Kyiv may secure a significant military victory in the near future and how Ukraine may overcome the new challenges posed by the Authoritarian-Axis of Russia, North Korea, and Iran. This will be the first of several long-form pieces. This content will be exclusive to paid subscribers, so if you’re a free member be sure to upgrade your subscription!

Additionally, our Substack has a new domain: avindman.com. Don’t worry, this change will not impact your subscription status or membership, it’s just a handy tool we can use to overcome Elon’s Musk’s censorship on platforms like X and share our ideas. If you’re interested in short-form pieces and microblogging, feel free to follow me on Substack’s “Notes” feature.

A week from now, millions of Americans will be casting their votes in what is undoubtedly the most important election of our lifetime. Like many of you, I too am closely watching the polls and doing everything I can to make sure we elect Kamala Harris and Tim Walz to the presidency. Why it Matters will continue to provide analysis and coverage of the national election as well as specific races like Virginia’s 7th Congressional District and the North Carolina Governor race. The stakes are high, dear readers, but together we will weather this storm. 

I have no doubt that together we will overcome the threat of Trump and the MAGA-Agenda. Time and time again Americans have rejected division and hate, stood up for what they believed in, and done the right thing - because Here, Right Matters.

Thank your support!

Please join us as a paid subscriber!!

Dr. Alexander S. Vindman

Lieutenant Colonel, U.S. Army (Retired)